BBC World Service has commissioned an art installation at the University of Lagos to support the company’s Make More Of Your World campaign.
In partnership with renowned artist INSA, BBC produced a bespoke artwork at UNILAG that connected directly with its environments.
Speaking with The Punch, executive of BBC’s Marketing Department, Kate Jacobson, said the artwork was commissioned to promote their Nigerian language services.
“BBC offers language services in Pidgin, Yoruba, Igbo and Hausa. We use the university because it is a place of information and the youth are here. We collaborated with INSA because he goes to different cities of the world to create something out of nothing for the benefit of everyone,” she stated.
According to George Rambo, who also works in the Marketing Department of BBC, since the Nigerian language service has been launched, Pidgin has done very well.
He stated, “Pidgin has been here longer than the other Nigerian languages. All the languages are available online; so, the youth can access them through their phones and get to read stories. We have given Nigerian youths all the ammunition they need to make a difference.”
Rambo said the need for BBC to reach out to everyone around the globe gave rise to the introduction of local language services.
The South African man narrated, “There is the need to reach out to everyone as we felt we couldn’t just reach out to a part of the globe. We are preaching the message that, with what you have, you can make a difference in your world. We are not just in Africa; we are in Asia, America and Europe. The artwork commissioned at UNILAG will drive aspiration to anyone who sees it. Even as an artiste, you can make a difference. This is an illustration to show that with the focus, you can be the best.”
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