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There are no shortcuts to greatness and no smartphone maker knows this more than Chinese startup OnePlus.
To fully understand and appreciate the company’s new OnePlus 6 Android smartphone, we need to take a brief trip back a couple of years.
In 2014, the company nobody had heard of had, against all odds, successfully launched its first phone, the OnePlus One.
The sales pitch was remarkably simple: The best Android hardware paired with virtually unmodified (aka “stock”) Android software with prices that’d cost hundreds less than premium phones from Samsung, LG, HTC, Sony, or whoever.
Android diehards flocked to OnePlus. Through word of mouth and gimmicky “invite-to-buy” tactics, the company delivered what Samsung and Google’s Nexus devices couldn’t. Read more…
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